the exvoq blog
Notes on being found by AI.
Practical, no-fluff guides on AEO/GEO, AI search behaviour, and what actually moves citations — written from work we run for clients every month.
What is AEO/GEO? A practical guide for small businesses
Search results are being replaced by written answers. Here is what Answer Engine Optimisation and Generative Engine Optimisation actually mean, and where to start.
2 Jun 2026 · 6 min read
ResearchWhy 72% of brands get zero AI citations — and how to fix it
Most businesses that rank well on Google are still invisible inside ChatGPT and Perplexity answers. The reasons are structural, and fixable.
16 Jun 2026 · 5 min read
PlatformsChatGPT vs Perplexity vs Google AI Overviews: how each one picks sources
Every AI answer engine weighs citations differently. Understanding the differences changes what you should actually optimise first.
30 Jun 2026 · 7 min read
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